Economic developers from the Research Triangle Region have marketed Triangle North's four business parks to company prospects and site selection consultants from New York to Las Vegas, Austin to Chicago since June.
An October solar trade show in Dallas revealed promising opportunities for adding solar-related business development as a priority area of focus.
Plans are under way for marketing trips this spring to California and the Midwest to meet with manufacturing and logistics industry companies that are seeking an East Coast destination to expand.
Meanwhile, park developers continue site improvements to make the parks attractive to potential customers.
"It's an exciting time and we have an exciting story to tell," says Don Lancaster, chairman of the Kerr-Tar Regional Economic Development Corporation, which owns and develops Triangle North business parks.
"Our four parks offer a mix of locations and sizes to meet the needs of businesses of all types — from R&D to manufacturing to logistics and distribution — at any stage of development," Lancaster said. "And we continue to offer the highest level of state financial incentives available in North Carolina."
Marketing team explores solar industry opportunities
A Triangle North delegation attended the Solar Power International Trade Show in Dallas, Texas, in October to gather market intelligence and make industry contacts.
Solar power is a new priority cluster target for the parks since Semprius announced plans to build a pilot plant to produce high concentration photovoltaic solar modules next to Triangle North Vance.
Semprius will provide a strong anchor for attracting other solar-related companies, vendors and suppliers to Triangle North.
Regional developers market parks at major industry events
Triangle North parks were highlighted by regional economic developers at key national industry and site consultant events in recent months.
- BIO International Conference and Association, Washington, D.C. (21,000 attendees).
- Association of the U.S. Army defense industry trade show, Washington, D.C. (35,000 attendees).
- Society of Industry and Office Realtors Global Conference, Chicago (400 commercial brokers).
- NAI Global Conference, Las Vegas (950 commercial real estate brokers).
In addition, developers marketed Triangle North at events for site selection consultants in Atlanta, New York, New Jersey and Austin, Texas that were hosted by the Research Triangle Regional Partnership (the regional economic development organization) and the N.C. Department of Commerce.
Spring missions target California and Midwest markets
Triangle North marketing consultant, 310 Ltd. is developing plans for two marketing missions in April:
- A Midwest mission the week of April 23 targeting traditional and high-tech manufacturers and logistics companies in Illinois, Indiana, Michigan and Wisconsin.
- Southern California mission the week of April 30 targeting manufacturers.
Companies in those locations are considered prime targets for recruitment to the Research Triangle Region because of the region's favorable business and labor climates, unique knowledge assets, and its unique culture of collaboration that supports business development.
310 Ltd. identifies companies that are planning to relocate or expand their operations and are interested in the region. It arranges meetings for Triangle North developers to discuss each company's needs and what Triangle North offers.
Affordable business access to the Research Triangle Region
Triangle North's four parks offer the highest level of state financial incentives (Tier 1) available to businesses in North Carolina. That provides a low-cost point of entry for companies ready to locate or expand in the Research Triangle Region, home of the Research Triangle Park.
Companies who locate in the parks gain access to the Research Triangle Region's:
- World-leading life sciences and technology clusters.
- Research-and-development support from major universities and federal and private labs.
- Strong manufacturing environment.
- Qualified, motivated workforce with a wide range of education and skills.
- Customized workforce training through a top-ranked community college system.
- Enviable quality of life.
Refer leads to Triangle North
Anyone with leads on companies in the life sciences, technology, manufacturing and logistics industries that need a location to grow should contact Triangle North at (252) 436-6098 or firstname.lastname@example.org.
For more information on the parks and what they offer innovative, growing businesses, visit www.TriangleNorthNC.org.