Triangle North economic developers will expand marketing efforts to attract clean technology companies in the coming year, particularly companies in Semprius' supply chain.
The new marketing plan continues Triangle North's focus on recruiting companies in the region's growth clusters - life sciences, defense and information technology - as well as in advanced manufacturing, logistics and distribution and spin-offs from N.C. State University.
Meanwhile, site improvements continue aimed at ensuring the four Triangle North business parks are attractive to targeted companies.
"Our marketing blitz in the past year produced a pipeline of prospects who intend to choose a location somewhere in the next 18 months," said Don Lancaster, chairman of the Kerr-Tar Regional Economic Development Corp., which owns and develops Triangle North.
"We need to stay the course, playing to our region's strengths and continuing to tell our story," Lancaster said. "We have a great product, a great workforce and a region ready to help growing companies thrive."
Triangle North is a tax-advantaged network of four business parks developed by county governments in Franklin, Granville, Vance and Warren counties to promote business growth and job creation.
Triangle North's marketing strategy focuses on direct client marketing – that is, getting in front of decision makers who are planning to locate or expand within 18 months – and product development, ensuring the properties are attractive to potential tenants.
Two spring marketing missions, one to the Midwest and another to southern California, yielded six active projects, all manufacturing operations. Triangle North marketers continue working with these companies to understand what they seek in a location and providing information on how Triangle North can meet their needs.
Meanwhile, product improvements continue at each of the four Triangle North parks to enhance their appeal for business prospects:
- Triangle North Franklin completed a second building that is available for occupancy. Many potential companies want to move into existing buildings rather than build their own. Triangle North Franklin also made progress on a new access road that will connect the park directly to U.S. Highway 401.
- Triangle North Vance completed the process of certification by the N.C. Department of Commerce, signaling to prospects that the site is shovel ready.
- Triangle North Warren is in the process of certifying its site.
- Triangle North Granville already offers significant roadway and utility infrastructure and is marketing aggressively to attract a major life sciences manufacturing plant.
Looking ahead, Triangle North developers plan at least two marketing missions in the coming year to expand their pipeline of company prospects.
Triangle North also will participate in the North Carolina Pavilion at the Solar Power International convention in Orlando, Fla., in September to market to solar energy prospects, leveraging Semprius' expansion to Vance County as well as the Research Triangle Region's growing CleanTech cluster.
Durham-based Semprius is building a pilot plant adjacent to Triangle North Vance that will make high-concentration photovoltaic solar modules. Triangle North developers hope to attract companies that service and supply Semprius as well as other solar and CleanTech companies.
Developers plan a series of meetings this year with organizations across the region and state, such as the N.C. Department of Commerce, N.C. Rural Economic Development Center and Biofuels Center of North Carolina, to update them on what the parks have to offer and enlist their help in identifying prospective tenants for the parks.
Triangle North's four parks offer the highest level of state financial incentives (Tier 1) available to businesses in North Carolina. That provides a low-cost point of entry for companies ready to locate or expand in the Research Triangle Region, home of the Research Triangle Park.
Companies who locate in the parks also gain access to the Research Triangle Region's:
- World-leading life sciences and technology clusters.
- Research-and-development support from major universities and federal and private labs.
- Strong manufacturing environment.
- Qualified, motivated workforce with a wide range of education and skills.
- Customized workforce training through a top-ranked community college system.
- Enviable quality of life.
Anyone with leads on companies in the life sciences, technology, solar, manufacturing and logistics industries that need a location to grow should contact Triangle North at (252) 436-6098 or firstname.lastname@example.org.
For more information on the parks and what they offer innovative, growing businesses, visitwww.TriangleNorthNC.org.